Your brand.
My marathon.

I have never run a marathon.
I am already selling the space
on my shirt.

Six months of real training content, ending at Lake Garda.

How it works →

Auction opens in

…

PrelaunchAuction

Not ready to reserve?

White performance running shirt, front view
04Community€0

Who gets first access to the spots

  • SOAR
  • NÄAK
  • SALOMON
  • SUUNTO
  • NEVERSECOND
  • ULTIMATE DIRECTION
Pre-auction

Buy now, or reserve the opening bid.

Buy outright and the spot is yours today. Or reserve with a 20 percent deposit and take your chances when bidding opens.

  1. NowReserve opening position
  2. 22 Sep · 09:00 CESTPublic bidding opens

The spots

Eight spots. Different angles. One campaign.

10-day public auction from 22 September. Opening prices are the floor.

Or buy a spot outright today and it leaves the auction.

  • 01

    Camera Spot

  • 02

    Runner Spot

How reservations, deposits and refunds work →

What a sponsor gets

One spot. Six months of content you can use.

Ending at the 42.195 km at Lake Garda.

  1. The race shirt front carrying sample sponsor branding, as it would be printed.
    01Training
  2. Loads from x.com only after you press play.

    02Content
  3. 95+
    runs
    1,200+
    km
    42.195
    km race day
    Tracked
    publicly
    03Tracking
  4. 30+
    Branded appearances
    15+
    Edited campaign photos
    4
    Short video clips
    Monthly
    Updates plus a final report
    04Report

Full refund if I don’t deliver · live within 14 days · all content yours to use

The course

Where your logo finishes.

PEAK Lake Garda 42 runs from Limone to Malcesine on a public course, 11 April 2027.

5,000 runners across both distances. PEAK LAKE GARDA 42

PEAK LAKE GARDA 42 event logo

Race-day approval

Sponsor logos on personal kit are confirmed allowed by the race organizer.

How it works

From reservation to race day.

  1. 01Buy or ReserveBuy a spot outright and it is yours today, out of the auction. Or reserve the opening bid with a 20 percent deposit.
  2. 02Auction10 days. Brands compete publicly.Reserve path only
  3. 03WinHighest bid wins. The opening reservation holder can match it to keep the spot.Reserve path only
  4. 04CampaignTraining + content + race day + final report.
Full auction rules →

Why I’m doing this

Six months of product-in-use content.
One brand per category.

I’ve never run a marathon. I’m not a professional athlete. That’s exactly why the journey matters.

Over the next months I’ll train, struggle, improve and share the road to Lake Garda publicly, and eight brands can become part of that story from the first training miles to the finish line.

Not just a logo on race day.
A brand people see throughout the journey.

Lake GardaMy first marathon
≈1,200 km + 42.195 kmTraining + race
11 Apr 2027Race day
Runner training on a lakeside road above Lake Garda

2 community spots · €0

Two spots. Two winners. Both from this community.

Community Front

€299 Front Spot · €0

Open

One product from this community gets the Front Spot for €0.

Community Back

€149 Back Spot · €0

Open

One product from this community gets the Back Spot for €0.

Closes Sun 20:00 · Winners revealed Mon + Tue

FAQ

Everything a sponsor asks.

View full auction rules →

Six months of real training content.

Claim your place on it.

Not ready to reserve?

Auction opens in